Real Heroes Are Educated, Not Born” – Campaign for Scoala Eurobusiness
Created as part of a Communications Media campaign, this project, commissioned by the local municipality, promotes vocational education for young people at Scoala Eurobusiness.
Created as part of a Communications Media campaign, this project, commissioned by the local municipality, promotes vocational education for young people at Scoala Eurobusiness.
It presents everyday people as heroes, showing that true power comes from education, not just birth.
The slogan "Eroii nu se nasc se educă!" captures the essence of this message. With a playful yet powerful approach, the campaign shines a spotlight on the unsung heroes of society.
The campaign appeared across multiple media, including printed materials like flyers and posters, as well as outdoor advertising, on banners, citylites, and backlit displays, making it a significant and widespread campaign.
